Inside A New Phenomenon: Fashion Logo Sunset

 

Recently, I had the opportunity to ask Nicole Vulser a few questions regarding an interesting new development in fashion.  Some of you may be aware that  several media outlets have run pieces in the last couple of months pondering the “disappearance of the logo” from the m.i.a. “LV” on the Vuitton runway to new philosophies in China.  The situation really struck me so I decided to do a bit more reading on it.  As I began to research, I actually found that Nicole, through her solid work as a reporter covering the luxury industry for the French newspaper “Le Monde”,  seemed to be the first to note this socio-economic occurrence.  So naturally, I decided to go right to the source in order to ask a few questions about this trend, as it intersects with the growth of technology.  She replied back tout de suite, and I thought our Seamless tribe and fans might be interested in her thoughts.  Here we go: Continue reading

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What the Future Holds for the Fashion Week-Tech Convergence

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Welcome to the official kick off of the first Seamless thought-piece feature!

Given the time frame in which we are posting our first thought-piece, what better topic to cover than Mercedes Benz Fashion Week – New York, London, Milan and Paris, yes each of the cities – and the convergence of these events with technology.  Only here will you find this quick, hip global look at this subject as we curate stand-outs, note the thru-lines and identify opportunities for the future!

We are witnessing a true shift in our entire culture as a new mindset merges with tech usage. The

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