Letter from the Editors

Welcome to Seamless!

Our collective offers an unprecedented look at the convergence of luxury style and technology on a global level.  While special, invitation-only activities will take place off-line, this blog is our new, virtual HQ.  Only here will you find some of the hottest thought-provoking pieces on the current state of and future of the mash-up of technology and luxury style.
Periodically we will post thought-pieces on timely topics by some of the best in the game. Daily,  we’ll be giving you only the best and sole aggregation of luxury fashion- emerging tech news all in one place. And we are the first to offer a “Wearables Watch” – moment by moment inside the new sector, public response, media tracking, thought-leadership on the arena and more. Only here.



Tech-Style News of the Day


June 22

Chloe Gets Social

Europe Leap-Frogs US In Digital?

June 15

Dior Exhibit Integrates Digital

More on Dior – first in on Virtual Reality

June 9

Rest in peace to legend Madame Carven

LVMH to create an Amazon?

May 29

What’s Next for Weibo & Luxury Digital Marketing

May 26

Luxury’s Digital Migration

May 18

Luxury brand suing e-Giant Alibaba

May 13

A Bit Uninspired But….Pop-In

Ad Age – the digital reproach to luxe names

May 12

Fashion:  The Silicon Valley Way

April 17

China, E-Commerce & Luxury Impact

April 15

Hashtag movement & fashion

Chanel: the pop-up mobile video

April 14

Versace Meets Periscope

Burberry  – the Snapchat Pass

April 10

Lanvin reaches IG Milestone

April 2

Luxury and Digital:  the connect

Valentino:  Blog Contest

March 30

Luxury vs. Technology?

March 25

Fendi:  the digital model arcade game

Bergdorf’s: the Instagram recipe set

March 20

Yet another luxury smartwatch:  Tag, Intel & Google Team Up

March 19

Gucci Smartwatch Info

March 18

Armani: the microsite

March 13

Instagram and Luxury

March 10

Fashion’s Verdict On Apple Watch?

Swarovski’s Wearables Play

March 9

Social Media, Millennials & Luxury:  quick stats in

March 6

Luxe Smartwatch Showdown?

More Proof Why Burberry Is One Of THE Luxe Brands (in French)

March 4

New Luxury Site Launches

February 25-27

House of Cards meets Luxury & Algorithms

Apple in Vogue

February 24, 2015

Could this (see last paragraph of piece) be why Prada’s sales are currently in decline? Answer

February 23, 2015

Luxury Department Stores Leverage Fashion Bloggers

Luxury Report on WeChat

New York Fashion Week Tally on Instagram:  The Numbers Are in

Week of February 17, 2015

Can We Just Get Along?  Tech and Fashion at Odds?

Balenciaga:  the mobile ad critique

Future of high-end and wearables?

Burberry and Mobile

Week of June 9, 2014

Chloe Jumps Into Tunepics

Ready for Fend’s Baguette App?

Week of May 26, 2014

Prada:  The Digital Sphere

Hermes: Social Video

Week of May 12, 2014

Armani:  Goes Native

Week of May 5, 2014

Dolce & Gabbana:  Content Creation

Week of April 28, 2014

Chanel:  Online Customization

Wearables Watch:  The Latest

Instagram:  Its CEO Talks Fashion

Week of  April 21, 2014

GIF Inside:  Chloe Adds Email Sizzle

Hermes: Double Your Screen Fun

Week of April 14, 2014

The New Status Symbol:  .luxury

Pucci:  Selfie Push?

Fashion in the Instagram Era:  Changing of the Guard

Harrods:  The Digital Experiment

Hermes:   Origami App

Gucci: Philanthropy Meets Technology

Marc Jacobs:  Model Search for the Digital Era

Continue reading

Wearables Watch: Why Wearables Is THE Conversation

So just how did wearable tech get such a large seat at the table recently? For someone who has been tracking the wearable arena for the last couple of years, it’s great to finally see so much discussion about the current state and potential of wearable tech. Thing is, so much of the conversation is not very holistic or far reaching; and, therefore, the real forecast is being missed.

For example, I just recently read an article that essentially says that the problem with wearables, even though projected to be a $50 billion dollar industry in just 3 years, is that they don’t seem to appeal to people who need them the most (i.e. those who might do well to monitor their weight, keep a check on their heart, etc). This is the myopic view of wearables. Let me tell you, the scene is way bigger than just counting footsteps and heartbeats.


First, we need to keep in mind that we are in the nascent stages of wearable tech, but the pace is moving so fast that everyone needs to prepare. Yes, the wrist bands and glasses we see may not yet have scalable adoption, but the fascination and potential with these devices is what is continuing to capture public imagination and consideration. Consumers are ready to be seduced, ready to be dazzled once the offer provides enough value. However, this phenomenon is not just about a hard piece of technology, but rather the possibility of extending one’s very own being via technology. That’s the take away. It’s what I call, the neo-human – the desire and capability to be stronger, faster, existing in several places at once, all thanks to tech. We’ve seen it via the mobile phone which enables to now do so many things via a single swipe of an app that Wonder Woman had best look out. Sure heart rate might not be enough to lure tons of sales today, but as these devices offer more seductive elements, there will be a growing response tomorrow. As such items as removable, wearable tattoo-like skins that enable the user to monitor sunscreen limitations and more, and as clothing extends our sensory information via smart fabrics; there will be further adoption. In fact, according to a new report by market analysts Beecham Research, the fashion-led wearable tech market alone could hit US$9.3 billion by 2018. Why? Because the algorithms will work better on a 3D style vector rather than just on a small area like, say, the wrist. But this will be about more than big data, ladies and gentleman.

This will be about status; the new logo, if you will; edge, customization; and more, that will make this smart-fabric/smart clothing arena pop. Those early to the party will always get the best seats. So current nay-sayers, beware. But in order to throw the right party, the best hosts will understand that different items will appeal to the different, fragmented of demos today. A one-size-fits-all approach (pun intended) will be sudden death – and loss of capital – to companies that do not match cultural behavior to the the device, not the other way around. This is not about the gifted engineer and techie driving the scene, which is kinda still what’s happening at the moment. Much like the rest of disruption in society, this is about a bottom-up approach, if success is to be had at all. The consumer, we, the individual; will drive desire, scope, look, feel, and even price. And it better come in solutions that fit various lifestyles. Those best connected to that pulse of the street, will be able to create organic magic. This will occur, partially, as a result of partners from various sectors coming together for the first time to create something completely new and coveted. We are witnessing the extremely early stages of this. It will expand.

So use distance vision when looking at the wearable tech game and potential opportunities. Things have only just begun. How are you preparing?